Nice to see the From the Vine marketing strategy (created by Samuel Goldwyn Films) get a mention here:

With press unable to attend live presentations once again this season, communications professionals are now required to break outside the confines of traditional practice and devise creative, interactive and immersive tactics that drum up the same level of excitement, engagement and promotion that an IRL experience would. 

Hot Tip: Convert your desk drops to at-home mailers, sending targets a fun, immersive experiential aid that enhances your online event, launching their own makeshift streaming parties.